Why I Do What I Do
I do it for the everyday women leading lives of ambition... and appreciation. Those beautiful creatures graced with both inner and outer beauty. The ones who believe in the importance of health and love. (And who maybe don’t always worry about having their makeup bag handy). The women who stay true to themselves and kind to others, even our four-legged others. Those women who love hard, because it’s the only way they know how. Naturally.
You’re my kind of beautiful.
Above all, what matters most to her is helping others. (She's the best!)
My fascination with nature, love of animals, and devotion to the enhancement of the natural beauty of real people are at the heart of what I do. I want to inspire you through cruelty free beauty services + education, so you can look and feel lit from within for all occasions of life + love.
Meet Heather
I’m Heather, and my goal is to inspire you to enhance your natural beauty in a way that is effortlessly feminine, good for you, and good to animals.
Back Porch Beauty Lessons
As a child, I would watch my mother primp and preen in a little brown hand mirror every morning on the back porch of our Southern Alabama home. Equipped with hot curlers, a bag of makeup, and her ambition, she would work patiently to enhance her beauty before she started her day.
There may have been a much larger mirror in the bathroom, but she knew something important that I would learn later: natural lighting is best.
As a teen, I began this morning ritual too. With my hot rollers, Caboodle of makeup, and determination, I became a younger version of my mother, crafting a look that made me feel my best in the light of an Alabama sunrise. My beauty ritual completed, rising from that porch always felt a gulp of fresh air. I could face the day.
Embracing a Natural Kind of Beauty.
There’s something so refreshing about natural beauty enhancement that over the years I fell deeply in love with the aesthetic. Following my passion, I learned that I could create that same sense of confidence my mother and I felt in the sunrise for women throughout the Texas Hill Country that I now call home.
And it turns out that this radical embrace of self-love is what women have been looking for. We no longer wish to emulate celebrities but to be happy in the skin we’re in.
Published
Vogue Italia , Art by Nature magazine
Inspired by
Natural radiance that women hold
Favorite Look
Relaxed makeup and romantic hairstyles
My clients can be described as...
Everyday women celebrating big events
Leading The Movement To A Kinder Beauty World
Now I am on a mission to change the beauty industry by making women feel beautiful in the skin they are in and doing that in a naturally kind way. Every beauty product I use or sell is meticulously researched and chosen because it is good for you and good for our furry friends.
Through cruelty free beauty services + education, I seek to inspire women to enhance their own natural beauty and keep the beauty alive.
Because you should be able to look (and feel) lit from within for all occasions of life + love.
view the services
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I have made a personal commitment to use #donoharmbeauty to effect change in the world.
All of the makeup I use is cruelty-free. Always.
Not only do I meticulously research and choose furry-friend friendly products for your beauty experience, but I also give back a portion of my profits to an animal charity that protects animals from cruelty, exploitation, and other abuses. I choose to do this for all the living creatures who don't get a choice.
I have made a personal commitment to use #donoharmbeauty to effect change in the world.
I love animals, and I think it’s an atrocity that 500,000 animals are harmed and killed each year for the sake of cosmetics testing. This does not have to happen.
That’s why all of the makeup I use is cruelty-free. Always.
All of the makeup I use is cruelty-free. Always.
Not only do I meticulously research and choose furry-friend friendly products for your beauty experience, but I also give back a portion of my profits to an animal charity that protects animals from cruelty, exploitation, and other abuses. I choose to do this for all the living creatures who don't get a choice.