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How to Choose Makeup Colors That Actually
Work
For me, color isn’t about seasons or “best shades.” Thats totally boring and even more confusing than you realize.
It’s about understanding how color interacts with you — your features, your contrast, and how you want to feel.
WHY COLOR FEELS SO CONFUSING
Color Isn’t Universal
Most Advice Ignores Context
We’re Taught to Look for “Right” Instead of “Responsive”
That’s not how people see you — and it’s why color often feels “too much” during application.
Close-Up Mirrors Distort Perception
WHAT ACTUALLY MAKES COLOR WORK
- Supports your features instead of overpowering them
- Feels adjustable (not locked into one look)
- Makes your skin look clearer, not heavier
- Matches the energy you want — not a category you were assigned
This is why copying shades rarely works.
A Simple 3-Step Color Lens
3. Adjust, Don’t Commit
Most great color results come from small shifts — not perfect matches or dramatic changes.
This is where confidence replaces guessing.
2. Test in Context
Color should be tested with your face, hair, and clothing — not alone on a strip or screen.
1. Observe Before You Choose
Notice how your features respond to color — brightness, softness, depth — before deciding what “should” work.
- Seasonal color typing
- A list of “best shades”
- A one-size-fits-all system
- Trend-based advice
Color confidence comes from understanding, not categorizing.
What this isn't
HOW I WORK WITH COLOR
We test, adjust, and observe how color feels — so you can make confident choices without overthinking or second-guessing.
If you want to explore color deeply and understand how it connects to your makeup as a whole, The Beauty Breakthrough VIP is designed for that work.
Want help choosing color — without rules or pressure?
Explore color with guidance instead of guesswork.
© 2024-2025 Heather Maria Beauty | beauty@heathermaria.org | Privacy Policy & Disclaimer | Website Photo Credits
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Hi, I'm Heather!
I'm excited you are here!
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I have made a personal commitment to use #donoharmbeauty to effect change in the world.
All of the makeup I use is cruelty-free. Always.
Not only do I meticulously research and choose furry-friend friendly products for your beauty experience, but I also give back a portion of my profits to an animal charity that protects animals from cruelty, exploitation, and other abuses. I choose to do this for all the living creatures who don't get a choice.
I have made a personal commitment to use #donoharmbeauty to effect change in the world.
I love animals, and I think it’s an atrocity that 500,000 animals are harmed and killed each year for the sake of cosmetics testing. This does not have to happen.
That’s why all of the makeup I use is cruelty-free. Always.
All of the makeup I use is cruelty-free. Always.
Not only do I meticulously research and choose furry-friend friendly products for your beauty experience, but I also give back a portion of my profits to an animal charity that protects animals from cruelty, exploitation, and other abuses. I choose to do this for all the living creatures who don't get a choice.